Digital Affinity

Embed SME insurance into any application or affinity channel


Establishing new distribution channels between insurers and merchants is costly and complex.


The Cytora platform provides a set of easy-to-integrate APIs that make it easy for both parties to work together to unlock new growth.

All the tools you need to offer SME insurance in any application

For Primary Insurers

Easily unlock new distribution channels without increasing marketing spend or headcount.

Request a demo

For Merchants

Start offering insurance to your SME customers to drive satisfaction and unlock new revenue.

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How it works

Select the products you want to offer, and start receiving quotes. Our standardised insurance products mean you only need one question set to get multiple quotes back from insurers.

“The Cytora effect is quite transformational. The benefits not only include selecting and writing better risks, but also prospecting differently and driving new business. ”

Ted Stuckey

Head of Global Innovation Lab, QBE Ventures