Cytora expands leadership team with CMO appointment

Max Pepe joins Cytora’s executive team to accelerate growth and drive market positioning

Today we’re announcing the expansion of our executive team, as Max Pepe joins the company as Chief Marketing Officer. 

As CMO, Max will lead Cytora into its next phase of growth and will play a central role in defining the company’s market position and category. Max will oversee overall marketing strategy including brand, growth, product marketing, communications, digital and events. A passionate and entrepreneurial leader, he will also serve as a core member of Cytora’s leadership team.

The hire further bolsters our executive team following the recent appointment of industry veterans Juan de Castro as Chief Operating and Commercial Officer, and Liuben Siarov as Chief Data Scientist. 

“Max is a highly accomplished and creative marketing leader, whose success with hyper-growth startups makes him a great addition to our team,” said Richard Hartley, Cytora’s CEO. “He has a proven ability to create and shape category leadership for market defining technology firms and we’re excited about Max’s role in Cytora’s next phase of its growth.”

Max joins Cytora from Ogury, a global adtech company with over $90m funding and 400 employees in 10 countries, where he successfully led and grew the corporate marketing function. Prior to this he founded REBELHEAD to help companies find product category differentiation. Max has also held senior marketing roles at Mozoo and AdinCube. 

“Innovation is no longer a choice in insurance – it’s a necessity, because insurance companies of the future are being built today,” said Max Pepe, CMO, Cytora. “Cytora is solving the biggest problems facing commercial insurance companies today, as they seek to deepen their relevance and unlock growth in a world undergoing fundamental technology shifts. I couldn’t be more excited to join such an intelligent team, on such a purpose-driven quest to transform the world of commercial insurance.”