Our new brand identity marks an exciting chapter in our ongoing mission to provide the building blocks for frictionless and fair business insurance.

As we continue to grow, we want the Cytora brand to reflect our values and the direction in which we are heading. We set out to create a visual identity that represents the future we are building: where insurance is simple, fast, and transparent, built on a foundation of tractable data.

We chose to work with a creative team led by Pentagram partners Jody Hudson-Powell and Luke Powell to bring these concepts to life through our brand.


The new Cytora Wordmark


Cytora wordmark


The new Cytora wordmark represents the synergy of human and machine intelligence at Cytora, mixing the humanistic forms of Studio Pro with the engineering and geometric quality of iA Writer Duospace, our two brand fonts.


Our new imagery

Every business has a unique risk profile, and by using the Cytora Risk Engine, insurers can accurately assess every risk profile as it evolves throughout time. Our new brand represents this dynamism through a series of evolving block shapes, each sculpted by the continuous flow of data.



The patterns and colours within the blocks represent Cytora’s ability to differentiate risk to the sharpest degree as a function of the massive amount of data we ingest.


Multi-coloured blocks



Monochrome blocks can be used to reflect risk scores


Cytora Risk Scores


Powering the insurance companies of the future

Our new brand identity marks an exciting chapter in Cytora’s mission to provide the building blocks for frictionless business insurance, enabling insurers to price risk more accurately while giving businesses fairer prices.

I believe this change provides us with the platform to continue to grow and serve our customers, building innovative products to power the future of insurance.

Thank you to our community of customers and partners for your continued support.


—Richard Hartley, CEO and Co-Founder